Duration Of Titles

At first when we applied our titles to your opening they appeared for various duration's of time ranging from about 2 seconds to 4 seconds because we were inserting them to fit in with the duration of certain shots. After re-visiting them we realised that the inconsistency of the tiles made the opening seem rushed and poorly constructed, as well as difficult to read because they were so short. Although the conventional duration for a titles to be on screen is 4 seconds or more there are some openings that have their titles up for less even though it is not conventional in the film industry, an example of this is 'The Last Panthers' (2015) where the title appear for 2-3 seconds:

'Gone Girl' (2014) is another example of this, as the titles barely appear for 2 seconds before slowly fading out. This is half the expected time for film titles however they get away with it because the majority of their titles are short so you can read them before the text disappears: 

   

Through doing this research we concluded that although our titles do not necessarily have to be the customary 4 seconds long, they do need to be consistent in their duration. It just so happened that the agreed duration was 4 seconds because they aligned nicely. 

Applying The Font

Applying the font to our content was a little more complicated than expected because it was not one of the default ones that iMovie provided, it was downloaded from an external website. So we had to research how to do it from YouTube. This clip assisted us by talking through how to put our font onto the iMovie software.

This is how the fonts looked once we applied it to our opening:

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Font For Titles

When making the titles we wanted to continue with the theme of the opening with the unsettling mental asylum and the unstable patient. In order to achieve this we decided to use a unconventional font that reflected that of a child's handwriting; something messy but still legible. The website: 'http://www.dafont.com' was extremely helpful when it came to finding the perfect font, it had a massive range of of fonts that fit our theme. After looking through many different options, we decided that this font by Michelle Pha would be suitable as it was fairly subtle so it did not take the limelight away from the opening but it still looked rough enough to reflect the patients disorganised mindset. 

The Title

After watching back the footage of the pills we decided not to use it because the clip played backwards did not look as sophisticated and clean as we expected, instead there were lots of random pills flying around the floor. As a substitute to the pills we decided to make the title through editing on the Macs rather than footage we filmed, this way we had complete control over how it looked and the final look is neat and simple.

Before

After

SE7EN

Se7en (1995)  is a thrilling crime drama that follows two homicide detectives they follow a serial killer who uses the seven deadly sins to justify killing 'sinners' for their deeds. The cinematography is exceptional throughout. There were carefully thought out angles containing hidden clues as well as skillful shot chase scene across the unique terrain of a rooftop, in the rain. Although the camera work was very impressive the title sequence is what caught my attention; the appearance of the ' messy hand written' font used for the titles creates a messy, distorted aesthetic which is contradictory to the theme of the movie as the serial killer is an organised, overbearing character. Alternatively it could portray his twisted wry mind, in the same way we wanted to use a font that gave a font that was unconventional, with the aesthetic of being handwriting to create a edgy disorderly impression. This will reflects the patients mind and emotion which is why we wanted to find a font similar to 'Se7en' to use for our title sequence. 

Eventually we found a font which is relatively close match to the movie's and we decided to put it in white to create a clinical ambience that connects to the theme of the mental asylum.