At first when we applied our titles to your opening they appeared for various duration's of time ranging from about 2 seconds to 4 seconds because we were inserting them to fit in with the duration of certain shots. After re-visiting them we realised that the inconsistency of the tiles made the opening seem rushed and poorly constructed, as well as difficult to read because they were so short. Although the conventional duration for a titles to be on screen is 4 seconds or more there are some openings that have their titles up for less even though it is not conventional in the film industry, an example of this is 'The Last Panthers' (2015) where the title appear for 2-3 seconds:
'Gone Girl' (2014) is another example of this, as the titles barely appear for 2 seconds before slowly fading out. This is half the expected time for film titles however they get away with it because the majority of their titles are short so you can read them before the text disappears:
Through doing this research we concluded that although our titles do not necessarily have to be the customary 4 seconds long, they do need to be consistent in their duration. It just so happened that the agreed duration was 4 seconds because they aligned nicely.
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